Reasons For Getting Irrelevant Or Off-targeted Google Adsense Ads And How To Stop Them

If you are a Google Adsense publisher you must have came across with the problem of getting irrelevant or off-targeted ads on your sites. What are the reasons for getting irrelevant ads? How can you stop them from appearing on your sites? Read On and you will find these questions answered.

Reasons for getting irrelevant Ads:
*Lack of content
You all Know that google adsense ads are contextual.Hence keyword rich content is a must to get well targeted ads.If your site has less content that can be one of the reasons why you are getting off-targeted ads and/or PSAs.

*Sensitive Keywords
Sometimes webmaster have to compromise on including keywords which are not related to your niche in their site's content.If these sensitive keywords happens to fall under the category of high paying ones you will see ads related to them on your site instead of getting ads related to the topic of your site.Some webmasters would think that they will benefit from these ads since they have a higher EPC but this is not the case,Since these ads are irrelevant to your site's content your visitors will not be interested in clicking on them.

*Poor advertising strategies by advertisers
This is something which not under the control of the publishers.It is found that some advertisers uses generic keywords to bid upon in their advertising campaigns instead of using specific keywords.This results in serving off-targeted ads to a publisher's site.This is neither going to help the advertiser since it will reduce the sales and their ROI.

*Geo-targeting
Geo-targeting in the google adsense is another reason why we sometimes gets off-targeted ads.Some Geo-targeted ads doesn't consider about the site's topic and considers only about the geographic location from where the visitor is.

*Comment spamming
This can be another reason for getting off-targeted ads.This happens mainly in blogs.sometimes adsense media bot picks up the sensitive keywords that may be there in the spam comments and serves ads which are related to them and thereby resulting in irrelevant ads for the site.

Possible solutions for Off-targeted ads:
*Keyword rich content.
Each system will have its on methods of getting ads relevant.In google adsense it is more dependent on what you write about than anything else. So having more content with keywords related to your sites niche can help you in getting more relevant ads.
Content without keywords or with sensitive keywords won't help you.

*Use of section targeting
You can use Section targeting to emphasise those part of your content to which your ads to be related.You can read about section targeting here
Make sure to have significant amount of content between your section targeting tags else you will end up with irrelevant ads again.Also note that section targeting can take up to 2 weeks to take effect.
Also be warned about using this feature to emphasise irrelevant content as it might go against the google adsense program policies.

*Section targeting with "weight ignore"
You can use this to mask the your content with sensitive keywords from adsense media bot.Locate the part of your content with sensitive keywords and enclose it between section targeting with weight ignore tags.

*Make sure that your site's topic is reflected more from your page titles,headers,meta tags,Image ALT parameter and from your content instead of from graphics and images that appear on your sites.

*Use your keywords in your page titles,headers and the words near to where the ads are going to appear.

*Don't use generic names as your page file names.
For example,if your page is about "Making money with adsense" you can name the file as "making-money-with-adsense.html" or something like that.

*Use Competitive ad filter
You can always use competitive ad filter to block unwanted ads from appearing on your sites.Make sure to use it in a wise manner because a deliberate filtering can affect your EPC.

If you are an adsense publisher it will be worth taking a look at List of Common Adsense Mistakes this.

Author:Sushith Mundayadan